3PLENISH™ Marketing Campaign

Objective:

​

Capture a new audience of athletes and fitness fanatics with the "Fuel for the Finish" campaign, connecting with them through powerful visuals and an emotional message that drives in-store traffic and boosts product engagement.

 

Design Concept:

​

Emotional Visuals:
The campaign harnesses imagery that transforms words like "doubt," "fear," and "giving up" into motivation—providing that extra push to achieve fitness goals.

​

Color Strategy:
Bold red elements symbolize the finish line, reinforcing determination and urgency across every visual.

 

Target Audience:
Endurance athletes, including male and female individuals aged 18 and above—runners, cyclists, cardio enthusiasts, as well as high school and college athletes.

 

Offer:

No discount or promotion was included to maintain focus on the new product's value, generate buzz, and attract a new segment of high-performance users.

 

Campaign Pieces:

​

Direct Marketing:
Handout/Product Info Card with bounce-back, promoting the new endurance product and offering a free in-store sample.

​

Local Print Ads:
Versatile print ads available in multiple sizes, offered in both full color and black & white, to maximize local reach.

​

Email Campaign:
Emails designed to drive in-store visits for free samples, linked to a dedicated product page and unique landing page.

​

Text Messaging:
Customizable SMS alerts for franchisees, with messages like “Stop in through [date] for a free sample” to prompt timely action.

​

Specialty Products:
In-store banners, "Fuel for the Finish" t-shirts, and shoe pocket key holders to reinforce brand identity at events, races, and retail locations.

​

Digital Media:
A unique campaign webpage, three engaging Facebook posts with imagery, two cover photos, two featured website sliders, and two endurance-focused blog posts to drive online engagement.

​

In-Store Signage:
A comprehensive set of signage—including counter clings, window signs, and product-level displays—ensuring a consistent, immersive brand experience.

​

This integrated, multi-channel campaign not only inspires athletes to push past their barriers but also creates a unified brand presence that drives both online engagement and in-store conversions.