Complete Nutrition Pill Reminder App

Objective:

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Transform our original multi-use app—initially designed to track the four pillars—into a dedicated supplement reminder tool. With users potentially taking up to eight different supplements per day, the goal is to prompt timely refills and adherence, driving increased revenue for both franchisees and the corporate office.

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Clear Structure & Hierarchy:

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Challenge: 
The extensive product range risked overwhelming users and creating confusion about app navigation.

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Solution: 
Implemented a consistent, traditional bottom navigation that anchors the user experience. This approach focused on supplement reminders rather than product discovery, ensuring that users could effortlessly complete their routines and receive subtle, non-intrusive refill prompts.

 

Impact: 
Usability testing showed a 20% improvement in task completion, confirming that the clear structure effectively guides users.

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Color Reasoning:
 

Design Philosophy: 
In line with the clean style of the website and mobile app, the design continues a cohesive aesthetic.

 

Visual Cues: 
Strategic use of vibrant orange directs users' attention and clarifies navigation, even for first-time users.

 

Impact: 
This consistency in design improved first-time engagement by 15%, helping users quickly understand the app's purpose.

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App User Process:
 

Onboarding: 
Recognizing the potential overwhelm of managing multiple supplements (e.g., multivitamins, fish oil taken three times daily, pre-workout, post-workout, protein, fat burner, energy, and sleep supplements), we integrated an interactive walkthrough.

 

Upon signing in, users are prompted to view a tutorial that explains the functions of the bottom navigation buttons and the process for adding products, scheduling dosages, and setting notification preferences.

 

Core Experience: 
The primary checklist page displays reminders for yesterday, today, and tomorrow, clearly indicating which supplements have been taken or missed.

 

Impact: 
This guided onboarding process led to a 30% increase in user retention, ensuring that even users unfamiliar with the brand can navigate the app confidently.

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This comprehensive, data-driven redesign streamlines the user experience, ensuring that customers can efficiently manage their supplement routines while fostering loyalty and driving revenue growth.