My Portfolio
Welcome to my creative playground! Dive into my projects to see how I turn ideas into engaging digital and marketing experiences.
Hill's Pet Nutrition App
Develop custom "Crafted Dog" and "Crafted Cat" sections within Hill’s Pet Nutrition’s in-store
app to spotlight a new, slower-moving but healthy product line. This initiative also incentivized Pet Smart employees...
Complete Nutrition App
Transform our original multi-use app—initially designed to track the four pillars—into a
dedicated supplement reminder tool. With users potentially taking up to eight different supplements per day, the goal is to prompt...
Hayneedle App
Faced with significant technical debt, an incomplete API, and a shortage of app
developers, our goal was to build a robust platform that could support iterative innovations...
LegalShield® App
Develop a native iOS and Android app to replace the outdated MyLegalShield mobile
apps—delivering a streamlined, platform-specific experience that communicates authenticated user content and unlocks...
QuickTrip® Food and Gas
QuikTrip aimed to elevate the QT Kitchens brand by expanding into online ordering.
With a goal of launching a robust, iterative platform, we built dedicated iOS and Android apps (and later website)...
Your Complete App
Transform the in-store consultant experience into an engaging e-commerce solution
that delivers customized product recommendations and essential information—empowering customers to achieve their...
3PLENISH™ Marketing
Capture a new audience of athletes and fitness fanatics with the "Fuel for the Finish"
campaign, connecting with them through powerful visuals and an emotional message that drives in-store traffic and boosts...
Complete for Breast
Complete Nutrition partnered with the National Breast Cancer Foundation (NBCF) for
Breast Cancer Awareness Month to tap into consumer goodwill—encouraging purchases for a cause. This initiative not only attracted new...
HPE® Content AI
Leverage Adobe’s AI Sensei to deliver highly personalized product, content, and customer
stories directly within page content—moving away from traditional bottom-of-page modules to create a seamless, integrated user...
Complete Nutrition Site
Revitalize the existing Complete Nutrition website by executing a comprehensive
strategy and crafting an engaging brand experience that drives revenue growth on both desktop and mobile while optimizing...
ReFirm™ Marketing
Revitalize the ReFirm product lineup to streamline customer success by asking
a powerful question: “What is your reason for ReFirm?” This approach taps into real motivations for weight loss, forging an...