Hewlett Packard Enterprise Content AI

Objective:

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Leverage Adobe’s AI Sensei to deliver highly personalized product, content, and customer stories directly within page content—moving away from traditional bottom-of-page modules to create a seamless, integrated user experience.

 

Approach & Process:

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Dynamic Personalization:

Developed multiple variations to weigh personalization factors—including user profile, page context, content type, and business unit priorities—to ensure each element was optimally tailored.

 

Conducted over 50 A/B tests across different pages and business units to determine the best-performing variations.

 

Integration & Complexity:

Integrated AI-powered suggestions directly within the page narrative, achieving a subtle personalization that users often didn’t even notice was tailored specifically for them.

 

Addressed varying user preferences: while interactive personalization boosted engagement by 10%, a more passive approach improved conversions by 8%.

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Impact & Optimization:

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The customized solution adapts dynamically based on where users are in their journey, contributing to a 15% increase in overall engagement compared to previous static implementations.

 

Continuous AI-driven optimization has enabled us to fine-tune recommendations, ensuring that each personalized element resonates with users without overwhelming them—proving the solution’s ability to balance interaction and subtlety effectively.

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This robust, data-driven approach not only enhances user experience but also drives measurable performance improvements across key metrics.