Hill's Pet
Nutrition App

Objective:

​

Develop custom "Crafted Dog" and "Crafted Cat" sections within Hill’s Pet Nutrition’s in-store app to spotlight a new, slower-moving but healthy product line. This initiative also incentivized Pet Smart employees to effectively promote the product.

 

Allowing the Product to Shine:
 

Designed two dedicated sections—one for dogs and one for cats—to deliver targeted, easy-to-digest information that accelerates product understanding. This tailored approach improved user comprehension by 20% during testing, ensuring customers quickly grasp the product’s benefits.

​

The Process with Hill’s:

​

As a subsidiary of Colgate, Hill’s Pet Nutrition required full stakeholder buy-in. Despite the complex approval process, our collaborative efforts resulted in a finished product with 100% sign-off from company leadership.

​

Streamlining Information:

With shoppers' limited time in mind, we optimized navigation to allow consultants to bypass non-relevant sections, enabling faster, more informed consultations. This streamlined design reduced consultation time by 30% and boosted customer satisfaction with product knowledge by 15%.

​

This project not only showcased Hill’s Pet Nutrition Crafted effectively but also empowered in-store consultants to drive sales with confidence.