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Work
Experience

2024 - Present

Lead UI/UX Engineer

Decision Logic
Hybrid

Executive Overview:
 

Directed UX and front-end design systems for a complex enterprise SaaS platform, translating brand and product requirements into scalable, accessible UI components. Built and maintained design tokens, patterns, and workflows that supported dense data experiences (reporting, dashboards, scheduling tools), while designing AI-powered features such as predictive ordering and intelligent recommendations to streamline decision-making and reduce operational friction. Accelerated delivery across product and engineering teams through reusable systems and close cross-functional collaboration.

2019 - 2024

Senior UI / UX Personalization and Testing Designer/Strategist

Hewlett Packard Enterprise
Remote

Leadership & Strategy:
 

  • Managed and led a personalization and testing team, developing a comprehensive website personalization strategy and an online optimization roadmap that contributed to a 15% increase in overall engagement.
     

  • Collaborated with a cross-functional team of 15+ members to generate new ideas and craft testing strategies, validating over 100 hypotheses across the web experience.
     

Testing & Experimentation:
 

  • Leveraged hands-on expertise in A/B testing, personalization, and website analytics to drive a 20% boost in conversion rates.
     

  • Served as a subject matter expert on experiment design—structuring tests, sequencing, defining key success metrics, and calculating optimal test durations—resulting in a 25% reduction in testing cycle time.

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Project Management & Collaboration:
 

  • Managed multiple concurrent projects (10+ at a time) to ensure timely delivery within scope.
     

  • Configured and utilized analytics and testing platforms to measure experiment performance, leading to actionable insights that improved KPIs by 10-15%.
     

Cross-Functional Partnership:
 

  • Partnered closely with Demand Gen, Product Marketing, Content Marketing, and Customer Marketing teams to drive web initiatives, contributing to a 30% improvement in user engagement.
     

  • Developed and storyboarded customized experience strategies across HPE properties, working with the KRUX team to evangelize design thinking and evolve the design discipline.
     

Communication & Continuous Improvement:
 

  • Maintained clear communication with stakeholders and senior leaders by documenting and presenting results and recommendations for all initiatives, ensuring data-driven decision-making and continuous improvement across teams.

2016 - 2018

UX / UI Designer II - Mobility

Hayneedle (a Walmart brand)
Omaha, NE

Mobile UX/UI Specialist:
 

  • Designed mobile web, iOS, and Android applications that brought business strategy to life with user-centric, visually engaging interfaces—resulting in a 25% increase in overall user engagement.
     

  • Managed design projects in an agile environment, delivering solutions 20% faster than previous cycles.
     

Collaborative Leadership & Innovation:
 

  • Led cross-functional teams of 10+ members and presented creative solutions to executive stakeholders, boosting design alignment and satisfaction by 30%.
     

  • As Platform Family UX Lead, researched and implemented emerging technologies that reduced development cycles by 15%.
     

End-to-End Design & Process Improvement:
 

  • Developed detailed user stories and organized content to streamline development, increasing project efficiency by 20%.
     

  • Fully designed and tested key projects, such as the Hayneedle App (iOS iPhone, iPad & Android), which contributed to a 35% improvement in user retention post-launch.
     

Tools & Methodologies:
 

  • Leveraged industry-standard tools (Sketch, Craft, InVision) to create sketches, wireframes, and high-fidelity prototypes—reducing design iteration time by 40%.
     

  • Led growth hack initiatives, implementing innovative usability techniques that drove a 15% boost in conversion rates on targeted features.

2015 - 2016

Senior Channel Manager - Mobility

VMLY&R 
Kansas City, MO

Mobile Design & Strategic Consulting:
 

  • Led creative strategy, process, and implementation initiatives across all mobile platforms as Team Lead for the Mobile First priority team at VMLY&R, driving cross-departmental influence and achieving a 20% increase in mobile engagement.
     

Agile End-to-End Design:
 

  • Designed and delivered mobile applications at every development phase in an agile environment, collaborating closely with developers and clients to reduce design iteration time by 30%.
     

User-Centric Approach:
 

  • Reviewed and refined concepts to create highly user-centric designs, developing detailed user stories and organizing content to streamline development processes, resulting in a 15% boost in client satisfaction.
     

Consultancy & Impactful Projects:
 

  • Provided UX/UI consulting for multiple high-profile projects, including the USA Soccer Website Rebrand, Ford Pass (Android), Hills App (platform conversion to iOS), LegalShield App (Android & iOS), and QuikTrip (V1 Web & V2 App), contributing to a 25% increase in overall user engagement and improved conversion rates.
     

Innovation & Collaboration:
 

  • Investigated and recommended emerging usability techniques that enhanced application performance by 15%, while collaborating with cross-functional teams to deliver functional, high-quality solutions tailored to client needs.

2011 - 2015

Senior Graphic Designer - Multimedia

Complete Nutrition Headquarters
Omaha, NE

Role Evolution & Leadership:
 

  • Initially hired to design and maintain the company newsletter, I quickly advanced to a leadership role overseeing creative initiatives across all print and digital channels, resulting in a 20% increase in brand engagement.
     

Website Transformation & E-commerce:
 

  • Transformed a non-ecommerce site into a fully functional mobile and desktop ecommerce platform, boosting online sales by 25%.
     

  • Designed and managed completenutrition.com and completenutritionfranchising.com, incorporating SEO strategies that improved organic search traffic by 30%.
     

Strategic Collaboration & Process Improvement:
 

  • Collaborated with programming and SEO vendors, as well as department leads, to align corporate objectives with effective print and digital media strategies.
     

  • Analyzed and redesigned e-commerce sections, resulting in a 15% increase in conversion rates.
     

Campaign & Content Management:
 

  • Directed promotional projects including email blasts and e-newsletters, achieving a 20% boost in engagement.
     

  • Planned and executed photography sessions and designed promotional materials (brochures, banners, shelf talkers) to ensure consistent brand messaging.

 

Digital Innovation & Brand Revitalization:
 

  • Developed mobile sites, apps, and interactive widgets (e.g., Complete Nutrition Mobile Site, Complete Nutrition App, Your Complete Solution App/Widget) to enhance user experience and maintain a consistent brand identity.
     

  • Served as the Creative Lead Designer for all campaigns and spearheaded the Complete Nutrition branding redesign, significantly enhancing market presence and brand perception.

2010

Graphic Designer - Internship

I designed a diverse range of print and digital materials—from print ads, brochures, forms, and posters to various other collateral—ensuring each piece met high creative and quality standards. I collaborated closely with print vendors to secure quotes, manage file submissions, and review proofs, guaranteeing consistent, top-notch output. Additionally, I maintained meticulous records for every project by organizing both digital and physical files—from initial drafts and email communications to final packaged documents—ensuring a seamless workflow and efficient project management from start to finish.

Metropolitan Community College Marketing Department
Omaha, NE

Education

2008-2010

Graphic Communication Art & Design

Metropolitan Community College 
Associates Degree

Before user experience design became a recognized discipline, I built my foundation in Graphic Design, which encompassed web, package, and print design.

Skills
& Expertise

Applications

Sketch, Invision, Keynote, Adobe Creative Suite, Microsoft applications, Figma and FigJam, Miro, Adobe Analytics, Google Analytics, Zeplen, UserTesting, Hotter, Adobe Audience Manager, Luma User-Centered Design, Jira, Trello, Asana

What I Bring to the Table
 

Design & Visual Communication:
 

  • Graphic Design
     

  • Logo Design
     

  • Typography
     

  • Visual Design
     

  • Brand Development
     

  • Advertising
     

  • Email Design
     

UX/UI & Product Design:
 

  • User Experience (UX)
     

  • User Interface (UI) / User Interface Design
     

  • Mobile Web Design
     

  • App Design
     

  • iOS Design
     

  • Android Design
     

  • Web Design
     

  • Responsive Web Design
     

  • Information Architecture
     

  • Wireframing
     

  • Prototyping
     

Front-End Development:
 

  • HTML and CSS
     

Research & Testing:
 

  • Usability Testing
     

  • UX Research
     

  • Quantitative Research
     

  • Qualitative Research
     

  • A/B Testing
     

  • Data Analysis
     

  • Data Analytics
     

Management & Strategy:
 

  • Project Management
     

  • Creative Management
     

  • Strategy
     

  • Digital Strategy
     

  • Personalization

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