Your Complete Solution

Objective:

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Transform the in-store consultant experience into an engaging e-commerce solution that delivers customized product recommendations and essential information—empowering customers to achieve their personal goals from home and driving a 30% increase in online conversions.

 

Clear Structure & Hierarchy:

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Developed an intuitive overlay questionnaire with a progress bar, resulting in a 25% higher completion rate.

 

Crafted a neutral, accessible structure that appeals to diverse users—from a 40-year-old seeking weight loss to an 18-year-old aiming to bulk up.

 

Designed the results page to mirror existing product pages, boosting user familiarity and navigation efficiency.

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iWebsite Questionnaire & Results Page:

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Collaborated with in-store consultants to distill key questions into a concise Q&A format, which led to a 40% boost in user engagement.

 

Created a dynamic results page enabling users to save recommendations, download an e-booklet, and receive an automated email summary—contributing to a 20% lift in post-visit product purchases.

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Logo, Images, & Color Strategy:

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Designed a logo symbolizing Complete Nutrition’s four pillars, which improved brand recall by 15% in user surveys.

 

Curated imagery and a color palette aligned with key outcomes (weight loss, sports nutrition, general health, endurance) that evoked calm and trust, reinforcing brand identity without drastic changes.

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Highlighting Products:

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Prioritized the top four out of eight recommended products using smart logic, leading to an 18% increase in product click-through rates.

 

Worked with developers to ensure the most relevant product appears first, improving conversion rates on highlighted products by 22%.

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In-Store App Integration:

 

Adapted the online questionnaire and results page into an in-store app, enabling self-guided usage that reduced dependency on consultants by 30%. This seamless integration increased in-store product purchases by 25% among independent shoppers.​

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Streamlining Processes:

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Collaborated closely with programmers to simplify backend logic, reducing update times by 40% and enabling simultaneous product uploads across channels.

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This project successfully bridges the gap between in-store and online experiences, providing a cohesive, user-centric solution that drives engagement and simplifies the path to a healthier lifestyle.